Anita Ezediunor is a CRM and retention marketing leader with over a decade of experience across luxury, retail and CPG. She currently leads Retention Marketing at Sephora Canada, shaping the strategy for how the brand engages, retains and builds lasting customer relationships across the client journey.

Her work sits at the intersection of customer behaviour, personalization, technology and marketing strategy. Anita has built and scaled CRM programs, led teams and partnered across organizations to turn customer insight into smarter retention strategies and stronger business decisions. She brings a practical perspective on using data and technology to create experiences that are more relevant to the customer and more valuable to the business.

She believes great marketing starts with understanding the customer deeply and that the best teams are curious, commercially minded and never afraid to challenge the status quo.