Basil Hatto works at the intersection of data, technology, and strategy. As Senior Vice President of Product & Growth at NP Digital, he focuses on working with brands to create repeatable, scalable marketing strategy frameworks.

A builder at heart, he launched his first digital platform while studying commerce at Concordia and has spent the last two decades at the forefront of digital media, leading large-scale analytics and strategy teams at Postmedia and iProspect.

A regular speaker and writer across the Canadian marketing ecosystem, Basil frequently takes the stage, authors industry perspectives, and works with the Canadian Marketing Association to shape practical standards around data privacy and AI adoption.