Maxim Rakov is an international marketing and innovation strategist, educator, and mentor with more than two decades of experience working at the intersection of marketing, education, and strategic design.

His career spans North America, Europe, and Central Asia, where he has led and contributed to complex marketing, communications, and social impact initiatives for multinational corporations, global brands, and international organizations, including the United Nations Development Program, PepsiCo, Tetra Pak, WWF, Natura, and Leo Burnett.

As President of the American Marketing Association's Toronto Chapter, Maxim led organizational modernization, championing strategic renewal, governance, innovation, and new learning opportunities for Canada's marketing community. Alongside his industry work, Maxim teaches at Canadian postsecondary institutions and is pursuing a PhD in Design Innovation at Maynooth University in Ireland. He holds a Master of Design in Strategic Foresight and Innovation from OCAD University, is a certified Project Management Professional (PMP), and has training in professional coaching.

His work connects strategic foresight, human-centred design, emerging technologies, and leadership development, with a particular interest in how individuals and organizations navigate complexity, uncertainty, and transformation.