FACULTY / MODULE 01


Nathan Yeung
Founder & CEO, Find Your Audience
Fractional CMO & AI Strategy Leader
Find Your Audience


Nathan Yeung is a Canadian marketing executive, entrepreneur, and strategic advisor with extensive experience helping organizations transform their marketing operations, accelerate growth, and adapt to emerging technologies. As the Founder and CEO of Find Your Audience, he leads a multidisciplinary marketing organization that works with businesses to develop scalable marketing functions, strengthen their competitive positioning, and connect strategic initiatives with measurable commercial outcomes.

With more than a decade of experience advising B2B organizations, 18 years in search engine optimization, and over nine years in performance media buying, Nathan has contributed to the growth of more than 50 clients, particularly within the B2B SaaS sector. His professional experience includes engagements with prominent Canadian organizations such as Constellation Software and Procom. Drawing upon his background in marketing, finance, and management consulting, he brings a commercially grounded perspective to organizational transformation, go-to-market strategy, and executive decision-making.

Beyond his consulting and executive leadership work, Nathan has contributed to Canada's business, entrepreneurial, and creative communities. He previously served on the Talent Fund Advisory Committee, associated with Telefilm Canada, an experience that reflects his broader involvement in Canada's creative sector.

A frequent speaker and guest lecturer, Nathan has shared his expertise at institutions including UC Berkeley, St. John's University, and Baruch College, as well as industry conferences such as SAAS NORTH, TechExit, Startup Canada, and the Canadian Sales Educators Symposium. His presentations explore consumer psychology, organizational leadership, revenue-driven marketing, and the evolving relationship between artificial intelligence and business strategy.

More recently, Nathan has focused on the responsible adoption of AI within business operations, examining how organizations can use emerging technologies to improve efficiency while preserving the human judgment, credibility, and trust essential to sustainable growth. His perspective emphasizes the importance of moving beyond technological experimentation to create integrated systems that deliver meaningful business value.

At The Strategy Residency, Nathan brings together entrepreneurial experience, executive-level marketing leadership, and practical expertise in AI-driven transformation, offering participants a grounded perspective on navigating complexity, challenging assumptions, and translating strategic thinking into organizational action.