Robert MacLean

FACULTY / MODULE 02


Robert MacLean
Reputation Management Expert
MacLean PR & Corporate Communications


Celebrated for making agencies, executives and campaigns famous, Robert is an award-winning communicator with a stellar record of directing PR and corporate communications for prominent companies, associations and agency networks. As an consultant today servicing independent agencies and select B2B clients, Robert helps organizations drive growth by fostering understanding and engagement around their vision, values and brands through effective communication and reputation management.

Robert held communication leadership roles at Canadian Pacific, FCB, DDB Group, Porter Novelli, as well as the Institute of Canadian Agencies. He presently serves on the board of directors at AMA Toronto as VP, Public Relations and Communications.

Robert has measurably elevated agency reputations, orchestrated 10 AOY titles for creative agency networks such as DDB and FCB, and been featured on CBC’s The National, as well as in the Globe & Mail, the National Post, DM Magazine, Marketing and Strategy. Twice honoured with the “The Best of the Best” award at the CMAs for his work with Hockey Canada and Subaru, his contributions to many integrated campaigns have earned him industry recognition and fuelled accolades for clients and employers at national and international marketing award shows.