Tanya Kreinin is a senior executive and strategic advisor with more than 25 years of leadership experience across the public and private sectors. She brings a combination of creative instinct, strategic rigor, emotional intelligence, and operational leadership, with deep experience in enterprise strategy, marketing and communications, reputation, organizational transformation, and digital innovation.

As Chief Marketing Officer at the University of Toronto, one of the world’s leading academic and research institutions, Tanya leads enterprise brand strategy, integrated marketing and communications, and reputation-building across a highly complex, multi-stakeholder environment. Over the past decade, she has built U of T’s first enterprise-wide brand platform from the ground up and established its first integrated marketing and communications portfolio, spanning strategy, market intelligence, digital and social media, content and creative, brand stewardship and senior-level counsel.

Tanya also leads marketing and communications for the university’s $4-billion Defy Gravity fundraising and engagement campaign, one of the most ambitious campaigns in Canadian higher education, which has surpassed 70% of its goal in less than five years. Earlier in her career, she held senior strategic and consulting roles with global agencies, advising private and public-sector organizations across financial services, healthcare, technology, aviation, telecommunications and consumer sectors. Across her career, the common thread has been helping organizations clarify where they need to go, strengthen their position and reputation, and build the capabilities needed to turn strategy into meaningful results.