Three modules. One continuous journey from Marketing Expert to Strategic AI Leader.
A nine-week applied strategy and leadership program for experienced marketers ready to turn market intelligence and AI-informed insights into strategic decisions, build organizational support, and lead meaningful change.
MODULE 1 | STRATEGY
From Marketing Brief to AI-Powered Strategy
This module challenges participants to identify the business problems behind marketing requests and build AI- and future-proof marketing strategies. Participants are introduced to new strategic frameworks, market and customer intelligence, and AI-informed analysis that can support stronger decisions.
MODULE 2 | INFLUENCE
From AI-Powered Strategy to Organizational Buy-In
Even the strongest recommendations can stall without organizational support. This module explores how decisions are made and how marketing leaders can build influence. Participants learn to translate strategic thinking into a credible business case and communicate its value to different stakeholders.
MODULE 3 | LEADERSHIP
From Organizational Buy-In to Change Leadership
Securing agreement is only the beginning. Bringing a strategy to life requires leadership, trust, and the ability to help people navigate uncertainty and change. This module explores how to build trust, navigate resistance, and introduce new ways of working. Make your leadership contribution visible as change takes hold.
THE RESIDENCY EXPERIENCE
Bring the challenge. Build the strategy.
You'll work on a real professional challenge, drawing on faculty expertise, peer perspectives, and practical frameworks to help you move from insight to action.
Active participation in discussions with 12-15 professionals who bring different experiences, perspectives, and organizational challenges.
Opportunities to revisit your professional challenge, refine your thinking, and progressively develop the work that connects the three modules.
Eight interactive, faculty-led sessions of approx. two hours each, combining expert perspectives, Harvard Business Review, and TOP Canadian business cases.
Featured Faculty
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Chris Spavin
National AI Literacy & Enablement Leader
KPMG -
Tanya Kreinin
Chief Marketing Officer
University of Toronto -
Sue Jackman
EVP, Marketing & Growth
Citizen Relations
9 Weeks
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Online & Hybrid
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100% Applied
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Industry Leaders
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9 Weeks | Online & Hybrid | 100% Applied | Industry Leaders |
Photo by Patrick Tomasso via @unsplash
WHAT YOU’LL LEAVE WITH
Skills, tools, and ability to move things forward.
You'll leave with three tangible deliverables that you can apply in your organization immediately.
01 | STRATEGY
The PATH to AI Strategy
AI-informed frameworks and practical tools to address the real business challenge you bring to the Residency.
02 | INFLUENCE
Your Influence Strategy
An executive-ready narrative and stakeholder engagement strategy to build organizational buy-in.
03 | LEADERSHIP
Your 90-day Change Plan
A practical roadmap to navigate resistance, mobilize stakeholders, and lead meaningful change.
INAUGURAL COHORT · WINTER 2027
Secure Your Place.
Explore the Residency
Review the curriculum, faculty, and learning experience to see how the Residency aligns with your professional goals.
Four simple steps to begin your Strategy Residency experience.
1
Choose Your Cohort
Select the online or hybrid experience that best fits your schedule and preferred learning format.
2
Register & Pay
Complete your registration via CVENT and secure your place by paying the inaugural tuition of CA$875.
3
Get Ready to Begin
Receive your confirmation and further information about onboarding via CVENT ahead of January 10, 2027
4
FREQUENTLY ASKED QUESTIONS
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The Strategy Residency is designed for experienced marketing professionals, strategists, and emerging leaders who want to expand their influence beyond traditional marketing responsibilities. It is particularly relevant for professionals looking to shape business strategy, strengthen executive influence, and lead organizational change in an AI-driven environment.
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No advanced technical or coding experience is required. The program focuses on using AI-informed insights and strategic frameworks to make better business decisions, rather than developing technical AI expertise. A willingness to explore and critically evaluate AI tools is valuable.
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Yes. Participants are encouraged to identify a meaningful professional or organizational challenge they want to work through during the Residency. It might involve a strategic opportunity, cross-functional alignment, AI adoption, or organizational change. The challenge should be sufficiently specific to explore and develop over the course of the program.
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You'll develop three connected outcomes: a practical strategic toolkit applied to your professional challenge; an executive-ready narrative and stakeholder influence strategy; and a 90-day change leadership plan. These are designed to help you translate learning into action within your professional context.
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Admission is application-based to support a balanced cohort of experienced professionals. You'll be asked to share your background, professional goals, and the challenge you hope to explore. Applications are reviewed for program fit and cohort composition. Successful applicants receive instructions for confirming their participation.